Story replies and story mentions

Not every conversation starts under a post. Someone answers your story with “price?”, or posts their own story and tags you in it. Dartzo has two triggers for those moments: Reply to my story and Mention in a story. Both send a DM to the person who reached out.

How they differ

Both are account-wide. A comment automation belongs to one post; these belong to your whole account, so they have no post to pick. If you switch an automation from a comment trigger to one of these, the studio warns you that the post you chose will be detached. And once an automation is saved, its trigger can’t be changed — create a new one instead.

Reply to my story

The first step in the studio reads Story — Any story, then Keywords. You have two choices there:

• Reply to every story reply — switch this on and no keyword is needed. Anyone who replies to any of your stories gets the DM.
• Keywords — add words like PRICE or MENU. Dartzo reads the text of the reply and fires only when it matches. Matching ignores capital letters. How the words are compared is covered in Keyword match modes.

A reply that doesn’t match any rule just doesn’t trigger an automation. It still lands in your Instagram inbox like any other message.

Mention in a story

When someone tags you in their story, there is no sentence for Dartzo to read, so the keyword section is replaced by a single line: *Fires on every story mention (no keyword).* Every mention gets the DM.

This is a good one for a thank-you plus a small reward, because the person has just shown your account to their own followers. Keep it warm and short; you are talking to someone who already likes you.

What the fan receives

You write the DM exactly as you would for a comment automation: the message, an optional link, and {{first_name}} / {{link}} placeholders. One difference worth knowing: because the fan has just messaged you, the conversation is already open, so the first DM can carry your buttons straight away. On a comment trigger the first message is a private reply, and it can only carry the quick-reply opt-in, not a link button. See Buttons and links.

Hi {{first_name}}! Thanks for the story reply 🙌
The Diwali gift box is ₹1,499 and we can deliver across Pune this week. Order here 👇
{{link}}

The limits that apply

If a DM can’t go out the moment it’s matched, it waits in the queue and is sent while the window is still open. If the window closes first, it’s marked as expired in your delivery log instead of vanishing. Limits and windows has every number, and How delivery works explains the queue.

Setting one up

1. 1
   Open Advanced mode

   In the Automation Studio, flip the switch at the top right from Simple to Advanced.
2. 2
   Pick the trigger

   Under *Account-wide*, choose Reply to my story or Mention in a story.
3. 3
   Set the words

   For story replies, add keywords or turn on Reply to every story reply. Mentions need nothing here.
4. 4
   Write the DM

   Write the message, add your link, and add buttons if you want them.
5. 5
   Go live

   Press Go live. Nothing is live until you do.